Make the most of your data, discover insights, improve sales. The rate of data collected by organisations is growing every year with companies now viewing their data as an asset to the organisation.

What is analytics?

Analytics is the practice of analysing your organisation's data from a business perspective. Often the tools that are used are business intelligence tools like Tableau, PowerBI or even SQL with focus on using the data to drive or enhance the decision making process within a business.

How does it help?

Analytics can play a big role in using data to direct organisational strategy. For instance historic or experimental data can be used to validate a concept before it is included as a goal in an organisation's strategy.

On a departmental level analytics can assit in the day-to-day decision making process of choosing which marketing campaign to run, where to concentrate your support resources or the retention of staff.